Fresno Famous

So: There are new hours down at the Iron Bird Cafe. There are fewer open hours than there used to be.

Some people think this is a problem for the business (see comments in the link). It may be. Mostly, it is a personal inconvenience. This is my neighborhood coffee place and I like being able to go by at any reasonable hour and have it open and ready for me. It is also a visual marker for the neighborhood and having it go dark at 2 p.m. just. looks. bad.

But I can't fault them for doing what they need to stay open and make money. After all, it is a business. Plus, in a situation like this, aren't some hours are better than none?   

That said, slashing hours seems desperate and it makes it look like there is a lack of vision and trust in the business plan. This is not a bash on the cafe. I care about IBC. Not only as a local business, but as an important part of my community. One that employs people I know and has been instrumental in moving its section of downtown forward. I want to see it succeed. 

How can we best help make that happen?