Why is this quote such a cliché?...because it is exactly what we do! We subconsciously make decisions about people, products, companies…pretty much everything in life, based on our first impressions. This may not be a fact that we “like” about human nature, but the reality is that we ALL do it!
When we are faced with trying to decide which ice cream, salad dressing, makeup, or deodorant to buy…when we are trying to decide which furniture store, auto repair shop, or carpet cleaner to use, and we have nothing but our impressions to base our decisions – which one will most of us choose…and WHY?
Most of us will choose based on our subconscious attraction to the “image, look and brand awareness” of the product or company. If something is priced competitively, then why choose one over the other?
As we told one of our new clients, “first time consumers of your ice cream are buying packaging – that happens to have ice cream in it!” The brand new consumer of your product doesn’t know that your ice cream is the best they will ever taste…they only have an impression of the “promise” of great ice cream! Your ice cream is what will make them buy it again, but your image (packaging) is what makes them buy it the FIRST time!
So, when you want your target customer to buy your products or use your services, how important is it to make the crucial “first (and maybe last) impression”?
Our team of “IMAGE SPECIALIST” at EKO Marketing & Design can create the look and brand awareness your companies’ product or service needs to take you to the next level!

Tracey Thompson
Tracey@ekomarketing.com
1118 N. Fulton St., Fresno, CA 93728
559-487-1091 office
559-487-1094 fax

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