We know most of your best (and worst) stories start out with a couple of shots.

So it makes sense that Parida Tequila wants drinkers to share those stories on the Web as part of a new marketing campaign.

The two-and-a-half-year-old premium tequila this week launched an interactive marketing campaign from Colangelo & Partners Public Relations. Part of the effort focuses on tequillaconfessions.com, a site where people are asked to confess to indiscretions that took place while they were drinking tequila.

"The goal of the campaign was to tell people about what good tequila is all about in a fun way," said Gino Colangelo, president of the New York PR practice. "So many people have had experiences with bad tequila and we wanted to re-educate people as to what good tequila could be."

That means tequila re-education, for most of us, where we'll learn how to really enjoy the drink. FYI, it's doesn't involved licking someone else's navel.