Dark letters on a light background is easier to read and has an ethereal feel to it. Like the letters are floating in space. And space is unlimited. Therefore the content is unlimited.
But, a dark background feels like a stone or slab of metal and the letters are etched into it implying a limited amount of space and content.
I love how Craigslist hasn't changed and is just dark letters on a light background. It elevates the content and subjegates the design. It's priorities. Whatever the old site was it was highly successful. Whatever you guys do I'll keep coming back.
Dark letters on a light background is easier to read and has an ethereal feel to it. Like the letters are floating in space. And space is unlimited. Therefore the content is unlimited.
But, a dark background feels like a stone or slab of metal and the letters are etched into it implying a limited amount of space and content.
I love how Craigslist hasn't changed and is just dark letters on a light background. It elevates the content and subjegates the design. It's priorities. Whatever the old site was it was highly successful. Whatever you guys do I'll keep coming back.