Television, Newspaper, and Radio are Dead

How to Enter Online Advertising to Get More Customers and Money

I found some interesting information on Rich Schefren eBook The Attention Age Doctrine that I would like to share and comment on:

Death

TV, radio, newspaper, and magazines are the biggest losers when it comes to getting the attention of people today. Consider the facts:

Television
• 1 in 3 teens can’t name the major TV networks
• Viewership is down; advertising costs are up
• 90% of homes with TIVO or DVR skip all commercials.
• Only 18% of all TV ads generate a positive return on investment. A whopping 82% lose advertisers money.

Newspaper
• Fully HALF of all newspaper readers are engaged in some other activity while reading.
• Among adults, in the decade 1990-2000, daily readership of a newspaper plunged from 52.6 to 37.5 percent

Magazines
• Magazine readership is down worldwide with predictions for the trend to continue with no end in sight

Radio
• New options such as mp3 players, cell phones that play music, Internet radio, and satellite radio are chipping away at the traditional radio.

The Online World

So what do you do when traditional media is no longer effective?
• You look for the next trend: Online advertising.

Not banner ads or pop-ups, but social networking subliminal advertising. People today do not want to be advertised at.
• In fact, a study in 2006 showed that 68% of people trusted a peer over anyone else.
• What does this mean? People no longer trust advertiser or businesses, they trust their peers.

Here is the lesson in all of this; you need to be part of people’s peer group in order to be accepted. How do you do that you ask?
• Join social networking sites that will allow others to see how great, your business is and what you have to offer.
• However, it can’t be an ad it has to be something creative, engaging, and fun.

The most effective medium we found that will help you achieve this is video sharing sites. Here are a few facts about the power of these sites:
• 123 million Americans have viewed online video at least once a month in 2007
• According to comScore, almost 70% of the online population has watched online video and the average consumer watches 73 minutes of online video a month.
• 66% of video viewers have watched online video ads and 44% have taken an action on what they had seen.
• 76% of users tell a friend about a video they have seen
• Americans have viewed more than 9 billion videos online

The solution:
Make videos about your business and post them online.

You can post them on YouTube hoping people in your area see them and visit your business.
• What if you don’t know how to make a profile, make a video, upload a video, etc.?
• What if no one watches your video because they find no value in it?
• As a matter of fact, what will you make a video about so that people will find it interesting?

What You Really Need to Do…..

You need to film how-to videos with you and your staff showing user how to do something fun at your business. For example, if you own a restaurant, show how-to make your favorite dish. This will help your customers see you as a person and not as a business who just wants their money. There are many how-to sites online, but one I would recommend is Watchdoit.com they are a company here in Fresno who help businesses get started in the online advertising world. If you want to know more information about WatchDoit contact them at info@watchdoit.com.

Go out there and get started!!!!