Extreme makeover: Raisin edition
Submitted by jarah on Tue, 05/16/2006 - 13:33.
Sun-Maid raisins has updated their red-bonneted representative, reports the San Francisco Chronicle. Marketers decided the update and new campagin were needed when it was discovered that "not everyone knows that raisins are simply dried grapes." Oh.
The new Sun-Maid got an eyebrow wax, a boob job, nose job, teeth whitening, and some yoga classes. She's also computer-generated and in 3D- but only for the television commercials, where she'll be talking about how raisins are dried grapes, in case you haven't heard.

?
Just me, or does she sort of look like a cross between Karen Carpenter and Brittany Speers???
Sun-Maid Raisins are "the fastest energy---in the West" ! Well, at least according to an early-70's marketing campaign!
Post new comment