By big city standards, getting drunk in Fresno is cheap. You couldn't spend $10,000 on a martini here if you tried- you'd have to travel to the Algonquin Hotel in New York for that.
If the study of archaeology has proven anything it is this: if something is left buried for long enough, it will become valuable and in some cases even be considered cool.
A delicate balance of bitter and sweet flavors, the Picon Punch is a Basque concoction that packs quite a wallop without putting a big dent in your wallet.